Casa de Campo Resort & Villas was the setting for a memorable gathering dedicated to conscious beauty, health, and wellness, celebrating the official launch of AYUNA: Less is Beauty on June 27th and 28th. This Spanish luxury neurocosmetics brand presented its innovative approach at The SPA Casa de Campo, offering attendees a deeply transformative sensory experience.
With a minimalist, sustainable, and science-backed approach, AYUNA redefines skincare through clean, multifunctional formulas that connect body, mind, and emotions. Their arrival at Casa de Campo marks a strategic alliance with The SPA, reaffirming their vision as a sanctuary of holistic well-being.
A Sensory Welcome to AYUNA
The opening day took place on Friday, June 27th with an intimate Meet & Greet in the spa's event garden, where guests shared an outdoor cocktail alongside Begoña Sanjuán, co-founder of AYUNA. Irene Campaña, director of The SPA, gave the welcome speech, introducing Begoña and highlighting the philosophy behind this innovative cosmetics brand. During the evening, attendees enjoyed interactive experiences including illustration stations based on Ayuna's word liturgy and facial treatment demonstrations, as well as a gastronomic offering paired with the brand's natural ingredients.
Appetizers were served, designed with direct references to AYUNA's formulas, reinforcing the idea that this cosmetic line is, in essence, food for the skin. The cocktails—offered in alcoholic and non-alcoholic versions—also followed the theme and intention of the products, paying homage to the brand not only in their ingredients but in their psychology, with combinations that evoked purity, harmony, and inner connection.
Mind Beauty and Mind FLOW: rituals to reconnect with yourself
On Saturday, June 28th, the day continued with Mental Beauty, a session guided by Begoña Sanjuán that introduced participants to a more conscious, practical, and sensorial facial care ceremony. During these workshops, held in the VIP SPA Suite, Begoña shared AYUNA's identity and essence, explaining the physical and psychological benefits of its “Less is Beauty” philosophy, as well as the importance of practicing self-care with love and compassion.
Additionally, demonstrations of the “I <3 U” I LOVE YOU massage were held, a technique developed by the brand and clinically proven to holistically improve personal image, confidence, and aesthetics. AYUNA goes beyond conventional ingredients and aesthetic solutions: it changes the narrative of skincare by teaching us to care for ourselves through self-love and respect for our bodies.
The day culminated with Mind FLOW, a multisensory experience curated by Alexandra Hannecart and Isabela Pichardo, founders of Equilibra, in collaboration with the prestigious conscious cosmetics brand Ayuna. Specifically designed for the Casa de Campo Spa, this unique experience invited participants to reconnect body, mind, and emotions through three transformative moments.
The experience began with a sunset yoga session, enhanced with carefully selected essential oils, followed by a tour of the spa's exclusive hydrothermal circuit. To conclude, attendees enjoyed an intimate guided facial meditation, using Ayuna products, combined with a delicate sound healing session led by Alexandra and Isabela, achieving a perfect fusion of physical and emotional well-being.
This sensory ritual not only released accumulated tensions but also left a profound sense of renewal, harmony, and presence, reaffirming Equilibra's mission to transform well-being into a conscious luxury experience.